Work
Judge the writing yourself.
Each piece below contains the complete copy: every headline, email and edit, with short notes on why it’s written that way. Pick the one closest to your project and read it end to end.
SaaS Landing Page Copy Refresh
A full demo-request landing page for a month-end close tool, rewritten from a feature list into a page a finance controller can understand in ten seconds.
Ecommerce Welcome & Abandoned Cart Flows
A three-email welcome flow and a two-email abandoned cart flow for a small-batch candle brand: subject lines, preview text, body copy and timing.
Website Copy Audit & Homepage Rewrite
A prioritised copy audit of a physiotherapy clinic's website, followed by a rewritten homepage hero, services intro and booking section.
Dissertation Chapter Edit (Tracked Changes)
Three passages from a master's dissertation literature review, shown with tracked changes and the margin comments the student would receive.
Product Descriptions for an Outdoor Gear Store
Three complete Shopify product pages (title, hook, benefit copy, bullets and specs) plus a before-and-after for the store's best seller.
B2B Cold Email Sequence
A four-email cold outreach sequence for a small agency selling technical SEO audits to ecommerce marketing managers, from first touch to breakup email.
Editing an AI Draft into Expert Content
An AI-generated blog draft for an accounting firm, edited into an article that sounds like an accountant wrote it, with the before, the after and what changed.
Founder LinkedIn Posts (Five-Post Sample Week)
A week of LinkedIn posts for a B2B software founder: a story, a contrarian take, a practical list, a behind-the-scenes post and a question.
SEO Content Plan & Article for a Service Business
A five-article topic plan built around buyer questions, plus one complete article written to answer its search query directly.
B2B SaaS Customer Case Study
A complete customer case study for a helpdesk software company, written from a customer interview into a story sales teams can actually send.
Pitch Deck Copy, Slide by Slide
Headline and body copy for a ten-slide pre-seed deck, with the original wording and the rewrite side by side.
Statement of Purpose Edit (Before & After)
An international applicant's statement of purpose for an MSc in Data Science: the original opening, the edited version and the notes explaining each change.
AI Search Answer Page for a Local Service
An answer-first service page written so Google's AI features, ChatGPT and Perplexity can find, understand and quote it, and so human visitors still want to call.
Client work stays confidential, so these samples are written for realistic fictional brands, to the same brief, process and standard as paid projects. Each piece is labelled.
Want something like this for your business?
Send a short brief. You’ll get a reply from me, not an account manager, with a recommended scope, a fixed quote and a delivery date.
Umair ZararFounder, KhanCopyX