Founder LinkedIn Posts (Five-Post Sample Week)

Monday · Story

We lost our biggest customer in year two.

Not to a competitor. To a whiteboard.

Their dispatch team had used our software for eight months. Then a new ops director arrived, walked into the planning room, and found the team still copying our schedule onto a whiteboard every morning, because that's what the drivers looked at.

He asked a fair question: "Why are we paying for two systems?"

We'd built a great scheduling tool. We hadn't built anything for the 6 am conversation between a planner and a driver holding a coffee.

Six months later we shipped a wall-screen view. It's now the most-used feature we have.

The lesson I keep relearning: the job isn't done when the software works. It's done when people stop needing the workaround.

What's the "whiteboard" in your operation?

Why it works: The two-line hook creates a question (lost to a whiteboard?) that the preview can't answer, so people click "see more". The closing question asks readers to share their own experience, which drives comments from exactly the right audience.

Tuesday · Contrarian take

Unpopular opinion in logistics: most "driver shortages" are scheduling problems.

Not all. But more than we admit.

When I sit with ops teams, I see the same pattern:

→ Drivers told their route at 5:45 am → Last-minute changes by phone → Overtime one day, sent home early the next

Then we're surprised when good drivers leave for a company that tells them their week on Friday.

Predictability is a benefit. It just doesn't appear in the job ad.

Why it works: A clear, defensible opinion with a qualifier ("Not all") that keeps it credible. It invites disagreement, and disagreement in the comments is still engagement from the target audience.

Wednesday · Practical list

Five questions to ask before you buy any scheduling software (including ours):

1. What happens when a driver calls in sick at 5 am? Show me, don't tell me.
2. Can a planner undo a change without calling support?
3. How long until a new planner is working without help?
4. What does the driver actually see, and on what device?
5. Who else like us uses it, and can I call them?

If a vendor can't answer number 1 in a live demo, keep looking.

Why it works: Useful enough to save and share. "Including ours" makes it read as honest advice rather than a sales list, which builds more trust than any product post.

Thursday · Behind the scenes

Our support team has a rule: no ticket is closed until someone has asked "why did this happen?"

Last month that question turned 40 separate "can't find the load" tickets into one change: a search box that also checks the customer reference, not just our ID.

Forty tickets. One field.

The best product ideas we've had came from support, not from the roadmap.

Why it works: A small, concrete story about how the company works. It builds trust in the team without mentioning a single feature benefit.

Friday · Question

Operations leaders: what's one metric you track that your finance team doesn't understand, but should?

Mine is "changes after 6 pm". It predicts next-day overtime better than anything else we measure.

Why it works: Fridays are lighter reading. A short, specific question with the founder's own answer gives people an easy template to reply with. Comment threads like this are where new connections with buyers start.