Blog
Notes on writing that does a job.
Practical guides from client work: how to structure a homepage, what email flows to build first, how to edit AI drafts, and how admissions documents are read.
PhD vs Master's Statement of Purpose: What Changes
How a PhD statement of purpose differs from a master's one: what the committee reads for, what to include and what to cut.
· 6 min read
Post-Purchase Email Flow: What to Send After an Order
What a post-purchase email flow should include and when to send each one, from order confirmation to the review request that actually works.
· 8 min read
SaaS Landing Page Copy Examples: Before and After
See real SaaS landing page copy examples, before and after, so you can fix weak sections on your own page and write copy that converts.
· 7 min read
Newsletter Ideas for Service Businesses That Don't Sell
Newsletter ideas for service businesses that build trust instead of pitching: formats for months with no "news," cadence and length.
· 6 min read
What Does ChatGPT Say About Your Business? How to Check
What does ChatGPT say about your business? A simple way to check across AI tools, and what to fix when the answer's wrong.
· 6 min read
How to Hire a SaaS Copywriter (and What to Ask First)
How to hire a SaaS copywriter: what SaaS copywriting services include, how pricing usually works, and the questions worth asking before you sign.
· 7 min read
How to Brief a Copywriter (With a Free Template)
How to brief a copywriter so the first draft lands: the seven things to include, real examples, and a free copywriting brief template to copy.
· 5 min read
SaaS Pricing Page Copy: How to Help Buyers Choose a Plan
How to write SaaS pricing page copy that helps buyers choose: plan names, feature tables, FAQs and the microcopy that removes last-minute doubt.
· 6 min read
Abandoned Cart Text Messages: What to Send and When
Abandoned cart text messages that bring shoppers back: what to send, when to send it, and how SMS should work alongside your cart emails.
· 5 min read
Winback Emails: How to Bring Back Customers Who Stopped Buying
Winback emails for ecommerce: when to send them, what each email should say, and when to stop emailing customers who have gone quiet.
· 5 min read
B2B Cold Email Sequence: How Many Follow-Ups and What to Say
How to build a B2B cold email sequence: how many follow-ups to send, how far apart, and what each email should say, with examples.
· 6 min read
UX Microcopy Examples That Cut Support Tickets
UX microcopy examples for error messages, buttons, empty states and forms that cut confusion-driven support tickets.
· 7 min read
How to Get Your Business Mentioned in ChatGPT and AI Search
How to get your business mentioned in ChatGPT, Perplexity and Google AI answers: crawler access, quotable pages, consistent facts and reviews.
· 6 min read
How to Edit a Research Paper Before Submission
A practical checklist for how to edit a research paper before submission: structure, language, consistency, citations and journal rules.
· 7 min read
Cold Email Subject Lines That Get Opened
How to write cold email subject lines that get opened: patterns that work, mistakes to avoid, and a quick checklist before you send.
· 7 min read
Line Editing vs Copy Editing vs Proofreading: The Difference
Line editing vs copy editing vs proofreading, with the same paragraph edited each way and a quick test to work out which one your document needs.
· 7 min read
How to Write Product Descriptions That Sell
A simple structure for product descriptions that sell, with three before-and-after examples and the mistakes that cost sales.
· 6 min read
How Many Abandoned Cart Emails to Send and When to Send Them
How many abandoned cart emails should you send, and when? A simple three-email timing plan, what each email should say, and when a discount makes sense.
· 7 min read
Landing Page or Homepage: Where Should Your Ad Traffic Go?
Should paid ads go to a landing page or homepage? A simple decision framework for ad traffic, plus the common mistakes that waste ad spend.
· 6 min read
Welcome Email Sequence: What to Send in the First 7 Days
A welcome email sequence for a new subscriber's first 7 days: what to send each day, how to handle the discount and the mistakes to avoid.
· 7 min read
How to Write an About Page That Builds Trust
How to write an About page that builds trust instead of listing company history: a simple structure, a before-and-after example and a checklist.
· 6 min read
How to Write a Homepage Headline: 10 Before-and-After Examples
How to write a homepage headline that tells visitors what you do and why it matters, with a simple method and ten before-and-after rewrites.
· 6 min read
What to Include in a Recommendation Letter for Graduate School
What to include in a recommendation letter for graduate school: the five-part structure, what the letter looks like, an example and mistakes to avoid.
· 5 min read
Personal Statement vs Statement of Purpose: The Difference
Personal statement vs statement of purpose: what each one is for, how the terms differ by country, and what to do when a programme asks for both.
· 5 min read
How Long Should a Statement of Purpose Be? Word Count Guide
How long should a statement of purpose be? Usually 500 to 1,000 words. How to find your real limit, what to do if none is given, and how to cut.
· 5 min read
Lead Magnet Ideas That Generate Real Leads (Not Freebie Hunters)
Lead magnet ideas that attract buyers, not freebie hunters: which formats work, how to choose one, and how to write the opt-in page and follow-up.
· 5 min read
Cold Email vs LinkedIn Outreach: Which Works Better for B2B?
Cold email vs LinkedIn outreach for B2B: when each channel works, how the copy differs, example messages, and how to combine both for more replies.
· 5 min read
How to Write a B2B Case Study: Structure, Template and Tips
How to write a B2B case study buyers read: a five-part structure, a fill-in template, interview questions and what to do without numbers.
· 6 min read
SEO Content Writing in 2026: What Still Works With AI Search
How SEO content writing has changed with Google AI Overviews and ChatGPT search, and what still works to rank, get cited and win clicks.
· 4 min read
Website Copy Checklist: 15-Point Audit Before You Redesign
A website copy checklist with 15 checks for clear messaging, calls to action, proof and SEO. Run it on your own site in an afternoon, before a redesign.
· 6 min read
Founder Content Strategy: What to Post on LinkedIn for Leads
A founder content strategy for LinkedIn that brings leads, not likes: content pillars, post formats that work, a weekly plan and profile fixes.
· 5 min read
What Is AI Search Optimization? A Guide for Service Businesses
What AI search optimization is, how it differs from SEO, and the changes that help ChatGPT and Google AI answers understand and cite your business.
· 5 min read
Landing Page Copywriting: A Simple Framework That Converts
A landing page copywriting framework you can follow section by section: hero, problem, offer, proof, objections and CTA, with examples for each.
· 5 min read
How to Humanize AI Content Without Losing SEO
How to humanize AI content so it reads like an expert wrote it and still ranks: a practical editing checklist with before-and-after examples.
· 5 min read
Academic Editing vs Proofreading: What Your Paper Needs
Academic editing vs proofreading for dissertations and research papers: what each one fixes, which your draft needs, and what ethical editing looks like.
· 6 min read
5 Ecommerce Email Flows Every Brand Should Set Up First
The five ecommerce email flows to build first: welcome, abandoned cart, post-purchase, winback and launch, with what to send in each one.
· 5 min read
SaaS Homepage Copy: 5 Things Your Homepage Must Say
SaaS homepage copy that converts: the five things every SaaS homepage must communicate, with examples, a checklist and the mistakes to avoid.
· 5 min read