Full Website Copy Refresh Package

What is the website copy refresh package?

The website copy refresh package is a single project that audits and rewrites the most important pages on your website, namely the homepage, About page and up to three core service pages, so they're clearer, more persuasive and consistent in voice. It's designed for businesses whose site has drifted out of date or never quite worked, and who want the key pages fixed together rather than one at a time.

Who is the refresh package for?

• Established businesses whose website no longer reflects what they do
• Companies whose site gets traffic but too few enquiries
• Teams preparing for a marketing push or new ad campaigns
• Founders who wrote the original copy themselves years ago
• Businesses that want better copy without a full redesign

Why refresh several pages together?

Visitors move between your homepage, service pages and About page before deciding to get in touch. If each page was written at a different time, in a different voice, with different claims, the site feels inconsistent and less trustworthy. Refreshing the key pages together gives them one message, one voice and a clear path to enquiry.

What's included

Step	What you get
Copy audit	What's working, what isn't, and what to fix first
Messaging	The core message, audience and proof agreed before writing
Homepage rewrite	Clear headline, offer, proof and routes to services
About page rewrite	A story and proof that build trust
Service pages (up to three)	Who each is for, what's included, process, FAQs
SEO details	Page titles and meta descriptions for every page
Voice notes	Guidelines so future copy stays consistent
Revisions	Two rounds across all pages

How the refresh protects your SEO

Rewriting pages can affect rankings if it's done carelessly. I keep your existing page addresses, keep the topics each page ranks for, and improve titles, headings and content rather than replacing them with unrelated text. In most cases clearer, more complete copy helps rankings, because it answers searchers' questions better.

Example (illustrative). Before (homepage): "Welcome to Smith Consulting. We provide a full range of business solutions." After: "Practical finance support for growing UK engineering firms: monthly reporting, cash-flow planning and a finance lead you can call."

How the project runs

1. Audit and briefing: I review the current site and we talk through your goals
2. Messaging: we agree the message before full pages are written
3. Writing: all pages drafted together for consistency
4. Review: two rounds of revisions
5. Handover: final copy, titles, descriptions and voice notes, ready for your developer or page builder

What results should you expect?

Clearer copy usually shows up first in behaviour: visitors staying longer, visiting more pages and reaching the contact page more often. Enquiries follow as the right visitors recognise themselves on the page. I recommend noting your current enquiry rate and Search Console data before the refresh, so you can compare a month or two after the new copy goes live.

Common problems the refresh fixes

• A homepage that tries to say everything and says nothing clearly
• Service pages that list features but not who they're for
• An About page that's a timeline instead of a reason to trust you
• Different claims and tone on different pages
• Missing or duplicated page titles and descriptions

How much does the website copy refresh package cost?

The website copy refresh package starts from $599 for the homepage, About page and up to three service pages. Additional pages are quoted separately. You get a fixed quote before any work starts.

Not sure you need the full package? Start with a website copy audit or my website copy audit checklist. You can also see a website copy audit and refresh sample.