LinkedIn Content Writing

What is LinkedIn content writing?

LinkedIn content writing is planning and writing the posts, carousels and articles a business publishes on LinkedIn, usually on its company page and sometimes for team members. A LinkedIn content writing service takes that work off your plate: you share what you know in a short call or a few notes, and you get finished posts to approve. The aim is to stay visible to the people who buy from you, show what your company knows, and give potential clients a reason to follow, comment or get in touch. Done well, it reads like useful advice from people who do the work, not like adverts.

Who is LinkedIn content writing for?

• B2B companies whose buyers spend time on LinkedIn
• Agencies and consultancies that want to show expertise without hard selling
• Small teams who know they should post but never find the time
• Businesses with a company page that's gone quiet for months

What kinds of posts work for business pages?

Company pages get less reach than personal profiles, so their posts have to earn attention. The formats that tend to work:

• Practical how-tos: short, specific advice your buyers can use straight away
• Before-and-after examples: a problem and how you solved it, anonymised where needed
• Opinions with reasons: a clear point of view on something in your industry
• Behind the scenes: how you work, which builds trust before a sales call
• Client stories: results and lessons from real projects, with permission

What tends not to work: "We're thrilled to announce" posts, stock-photo motivation and engagement bait.

Example opening (illustrative). Weak: "At Acme Agency, we believe great marketing starts with strategy." Stronger: "We rewrote one client's pricing page last month and cut it from 1,200 words to 300. Demo requests went up. Here's what we removed."

How I plan and write LinkedIn content

1. Content pillars. We agree three to five themes linked to what you sell and what your buyers care about.
2. Monthly calendar. A plan of posts, mixing formats so the page doesn't feel repetitive.
3. Writing. Every post written for LinkedIn specifically: a strong first two lines, short paragraphs, one idea per post.
4. Review. You approve or adjust everything before it's published.

Why the first two lines matter most

LinkedIn shows only the opening lines of a post before the "see more" link. If those lines don't make someone stop scrolling, nothing else in the post gets read. I write the opening first and spend the most time on it, usually with a specific number, a surprising statement or a direct question your buyers would recognise.

How do company posts and personal posts work together?

Personal profiles usually reach more people than company pages. A good approach is to publish on the company page and have team members share or adapt the post on their own profiles with a line of their own. I can write a short personal version of key posts for that purpose, so your people aren't left to write something from scratch.

Common LinkedIn content problems I fix

• Posts that start with the company name instead of the reader's problem
• Long paragraphs that look like a wall of text on mobile
• No consistent themes, so followers don't know what you're about
• A call to action in every post, which makes the page feel like adverts
• Hashtag lists longer than the post itself

How much does LinkedIn content writing cost?

LinkedIn content writing starts from $99 for a small batch of posts. Monthly packages are priced on the number and type of posts (text, carousels, articles) and how much research each needs. You get a fixed quote before any work starts.

If the posts should come from your founder's personal profile, see founder LinkedIn ghostwriting and this LinkedIn content strategy guide for founders. To see the kind of posts I write, read these LinkedIn post examples for a B2B founder (a concept sample). To turn existing blogs or webinars into posts, content repurposing is often the quickest route.